All 3 sticks.The only makeup you'll ever need.

Natural moisturiser with pearl for moist dewy skin. 

Adds a subtle sheen to make your skin glow. 

Buildable blush for lips, cheeks & eyes to bring out your natural colour. 


You can look forward to putting on your makeup every day with Violet Jordan's 4 Step Makeup System for a fresher more natural look that compliments more mature skin.


Violet Jordan's UK makeup for over 50's is transforming the looks of thousands of women across the UK.

Older skin benefits from a simple makeup routine. Fewer, but better products to enhance your best features.

Products which used to suit (pencil's, powders) can contribute to that claggy, caked on makeup look. Leaving our skin feeling lifeless and dull.

Violet Jordan's simple 4 step routine will leave your skin looking fresh and your face feeling like you aren't wearing any makeup at all.

make up for over 50

Violet Jordan's 4 Step System - an easy makeup routine desgined for women in their 50s and above. 4 products, 3 minutes to a natural glowing look.



Nothing suits me anymore....

Have you ever thought that?


Violet Jordan provides midlife women an easy way to look nice & feel great with just a few products.

The 4 Step System suits every look and skintone.

The Glow & Go Makeup Set

Create an elegant and natural look in minutes with these 3 multitasking cream based makeup sticks.
Gives you a healthy appearance without looking overly made up.


The Volumizer Mascara

This nourishing plant based mascara will make sure eyelashes are never brittle or dehydrated.
Specially formulated to work with shorter, finer lashes which are more common in midlife.


LIMITED TIME OFFER: FREE Multitasker Moisturiser (Value £13)

For a limited time only, receive a free full size Multitakser Moisturiser. Our famous day cream, night cream & eye cream in one.



The Violet Jordan 4 step routine comes with a free printed makeup guide to help you get the most out of your new routine.


Truested By Over 10,000+ UK Women

It happens to us all once we hit a certain age...

As we get older and our skin starts to change, we find the makeup that we used to rely on, no longer suits out changing skin. 


If you have ever had that "aaaagh my face can't breathe" after putting on a foundation or concealer, you will know that feeling!

The truth is, many midlife women stop wearing makeup, or loose confidence in their current routine because what used to work, no longer does.


We end up making makeup mistakes which actually age our skin, rather than highlighting our best and most beautiful features.

All of these women wanted the same thing...

An easy, quick & natural makeup routine. One that made them look nice & feel good. A healthy and natural glow achieved with minimal makeup.

With Violet Jordan they have found an easy routine which replaces all those messy powders and potions.

They discovered a subtle, natural makeup look which perfectly suits their stage in life.


Free Fully Tracked Delivery With Royal Mail On This Order

How To Use

All Violet Jordan Makeup is made in the UK.
It's so easy to use, all it takes is 4 simple steps.


Step 1


Apply Dew - a natural moisturiser with subtle illumination for the face. Eyes, lips, dry skin patches, or anywhere you need moisture



Step 2


Apply Pearl - a sheer highlighter for eyelids, corners of eyes, brow bone, cheekbones and nose.


Step 3


Apply Berry - a creamy soft red, designed to suit all skin tones. For lips, cheeks and forehead.


Step 4


Apply The Volumizer- a nourishing plant based mascara is kind to your delicate eyelashes, to make sure they are never brittle or dehydrated.



Dew - creates a moisturising base to soften and illuminate your skin for a natural, dewy look. Use around your eye area, lips, forehead and cheeks. These areas can need a little extra moisture.

Pearl - is a multitasking eyeshadow and highlighter. Apply to your eyelids and the inner corners of your eyes. Adds a subtle shimmer to your cheekbones, under your brow bones and to your cupid’s bow.

Berry - adds a flush of colour to anywhere you would naturally blush. Use on your cheeks and anywhere else you want to add colour. Berry also replaces your lipstick.

The Volumizer - is a gentle plant based mascara will lengthen, separate and hydrate brittle and tired lashes. Specially formulated to work with shorter, finer lashes which are more common in midlife.

100% Money Back Satisfaction Guarantee

Women across the UK are discovering Violet Jordan..

I have to admit I was a bit skeptical about buying these, but I don't think I will ever go back to regular makeup again! This set has seriously changed my thoughts on makeup. So easy to use and the outcome is fabulous.

Violet Jordan Verified Website Review

My make up revolution!
I’m really enjoying my Violet Jordan make-up. It’s easy to use and now gives me a bit more confidence at applying and wearing make-up. I used to get so frustrated with my old make-up as it felt caked on and would highlight any dry patches! Violet Jordan is lovely and moisturising and feels great on.
100% Thank you ❤️.

Violet Jordan Verified Website Review

New make up !! WOW !
I have always hated foundations coverage, too thick , too smeary, too obvious. The only time it ever looked right was when I had it done professionally. BUT at 65 I need a little help to soften what life has thrown at me. So when I saw this I thought “Why not” I’ve tried everything else, from cheap to really expensive and all the promised miracles on line. I have been really, really pleased. It doesn’t feel Caked , it does feel really good. Easy to apply, and looks fab. Very natural looking for the slightly older woman.

Violet Jordan Verified Website Review


Glow & Go Set

Glow & Go Berry (7g)
Glow & Go Dew (7g)
Glow & Go Pearl (7g)





(**No other discounts can be used with this offer**)

100% Money Back Satisfaction Guarantee

£79£57 (Save £22)

Glow & Go + Mascara

Glow & Go Berry (7g)
Glow & Go Dew (7g)
Glow & Go Pearl (7g)

The Volumizer Mascara (12 ml)


(**No other discounts can be used with this offer**)

100% Money Back Satisfaction Guarantee

Frequently Asked Questions

Is Violet Jordan Cruelty Free?

Yes. All of our products are cruelty free and never tested on animals.

What does each Glow & Go Colour do?

Each colour has been designed to match all skin tones. So, no more worries about choosing the wrong shade.

Berry: A soft shade of red, this colour is sheer and buildable so it lets your own skin tone show through. Apply sparingly with your fingertips if you want a lighter result, or layer up heavily using the stick applicator for a brighter, bolder result.

Pearl: A shimmery taupe. A sort of neutral pink. Adds just the right amount of sparkle without being glittery.

Dew: A barely there colour, with a hint of pearlescence to illuminate your natural features and add moisture where you need it most (eyes, brow bone, cheeks).

How long will they last?

The Volumizer is 12ml which is large for a mascara and tube filled, so you can squeeze out every last drop, meaning it will last much, much longer than most.

Even when applied generously, the Glow & Go will last for months on end.

Dew - 2-3 months.
Berry - 3-4 months.
Pearl - 3-4 months.

What are the ingredients?

Glow & Go Dew

Ricinus Communis(Castor) Seed Oil (Moisturising, Skin Conditioning), Isopropyl Myristate (Emollient), Rhus Verniciflua Peel Cera, (Skin Protection and Emollient) Prunus Amygdalus(Apricot)Dulcis Oil (Moisturising, Skin Nourishment), Lanolin (Skin Replenishing), Copernicia Cerifera Cera (Glossy Shine), Mica, (Colour) Euphorbia Cerifera Cera (Skin Barrier Protection), Borago(Borage Oil) Officinalis Seed Oil (Moisturising), Hydrogenated Microcrystalline Wax (Emulsifier), Boron Nitride (Increases Absorption), Hydrogenated Jojoba(Jojoba) Oil (Skin Restoring, Skin Replenishing, Moisturising), CI 77891 (UVA/UVB filter), Tocopherol (Vitamin E, Antioxidant) Vanilla Planifolia(Vanilla Oil) Fruit Oil, (Skin Soothing, Antioxidant) Tin Oxide (Enhances Absorption).

Glow & Go Pearl

Ricinus Communis (Castor) Seed Oil (Moisturising, Skin Conditioning), Mica (Colour) Isopropyl Myristate (Emollient), Prunus Amygdalus (Apricot) Dulcis Oil (Moisturising, Skin Nourishment), Rhus Verniciflua Peel Cera, (Skin Protection and Emollient), Lanolin (Skin Replenishing), Copernicia Cerifera Cera (Glossy shine) Euphorbia Cerifera Cera (Skin Barrier Protection), Borago (Borage Oil) Officinalis Seed Oil (Moisturising), Hydrogenated Microcrystalline Wax (Emulsifier), CI 77891 (UVA/UVB filter), Boron Nitride (Increases Absorption), CI 77491(UVA/UVB filter), Hydrogenated Jojoba (Jojoba) Oil, Synthetic Wax (Texture Enhancer), Tocopherol (Vitamin E, antioxidant, Skin Repair), CI 42090 (Colour), Vanilla (Vanilla Oil) Planifolia Fruit Oil (Skin soothing, Antioxidant), Isopropyl Titanium Triisostearate (Emulsifier).

Glow & Go Berry

Ricinus Communis (Castor) Seed Oil (Moisturising, Skin Conditioning), Isopropyl Myristate (Emollient), Prunus Amygdalus (Apricot) Dulcis Oil (Moisturising, Skin Nourishment), Lanolin (Skin Replenishing), Rhus Verniciflua Peel Cera (Skin Protection and Emollient), Mica (colour), Copernicia Cerifera Cera (Glossy Shine), Euphorbia Cerifera Cera (Skin Barrier Protection), Borago (Borage) Officinalis Seed Oil (Moisturising), Boron Nitride (Increases Absorption), Hydrogenated Microcrystalline Wax (Emulsifier), Synthetic Wax (Texture Enhancer), CI 77491 (UVA/UVB Filter), Hydrogenated Jojoba (Jojoba) Oil, CI 15850 (Colour) CI 42090 (Colour), Tocopherol (Vitamin E, Antioxidant), Vanilla Planifolia (Vanilla Oil) Fruit Oil (Skin Soothing, Antioxidant), Isopropyl Titanium Triisostearate (Emulsifier).


The Volumizer

Aqua (water), CI 77499 (colour pigment) VP/VA Copolymer (water resistance), GLYCERIN, (hair restoring) PEG-100 Stearate (emollient), Glyceryl Stearate (emulsifier), Synthetic Beeswax (thickener, texture), Oryza Sativa Bran Cera (Rice Bran Extract conditioning/ softening), Copernicia Cerifera Cera (plant extract, glossy shine), CI 77891 (thickening), Cetearyl Alcohol (softening/ smoothing), Butylene Glycol (texture enhancer), CI 77007 (colour), Argania Spinosa Kernel Oil (Argan Oil, softener/ conditioner), Phenoxyethanol (preservative), Panethenol (hydrating/ conditioning), Simmondsia Chinensis Seed Oil (Jojoba Oil/ replenishing), Olea Europaea Fruit Oil (Olive Oil/ replenishing/ antioxidant), Ricinus Communis Seed Oil (Castor Oil/ hair growth/ replenishment), Xanthan Gum (Texture enhancer), Hydroxyethyl Cellulose (holding) Tocopheryl Acetate (Vitamin E/ antioxidant), Aloe Barbadensis Leaf Juice Powder (Aloe, conditioning), Ethylhexyl Glycerin (hydration boosting), Dextran (replenishing), Acetyl Tetrapeptide-3 (restoring) Trifolium Pratense Flower Extract (Red Clover Extract, antioxidant), Biotinoyl Tripeptide-1 (GHK, Biotin, repair).

I've got sensitive skin

These products contain no skin sensitizers or harsh chemical ingredients, perfect for sensitive skin.

As with all makeup you should still patch test a small area of skin before use.

2021, Copyright Violet Jordan Ltd, 61 Charlotte St, B3 1PX, United Kingdom.
Customer Service: 0121 798 0203
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Customer Reviews

Based on 693 reviews

Fabulous thank you


Love this product


This is a reorder as I have used my last one up quicker than the dew and the berry , really like the glow on older skin 👍


I love this as a blusher…east to apply and a handy size to carry about…you can also use this as a stain for your lips


I love these products. I can do my face in 5 to 10 minutes and get out the door looking glowing.