Violet Jordan is the UK’s first cosmetics brand exclusively for women age 50 and beyond.
Society pushes a narrative that younger people are better, more beautiful and more valued.
We say NO to the idea that women become less attractive as they age!
We have a lifetime of experience; we feel confident and we have learnt to love ourselves.
You are beautiful and unique, and we want you to feel it too!
Throw out those anti-aging products!
Violet Jordan are committed to changing society’s perception of aging and encouraging women to start being truthful- as we age we CAN become more beautiful.
That’s what our philosophy is all about, we are a community of strong women out there to embrace ageing and not try to hide away from it.
You've tried all the magic potions and quick fixes out there. We don't promise miracles, we promise quality products that highlight, not hide your natural beauty.
We are here to share our message- as we age we become more content, happier, and more comfortable in our own skin.Shop Violet Jordan