Since the dawn of time people have been trying to preserve their youth. But this new generation has taken a gentler approach to ageing. The concept of ‘pro-age’ is not yet defined, but many women are claiming this to be an approach that is about accepting yourself the way you are and enjoying life no matter your age.
There is a sense of self-acceptance and enjoying all the benefits that come with getting older. This includes everything from wrinkles to grey hair and everything in between. It’s about feeling confident and beautiful at any age. But being Pro-Age does not mean that you do not have a proper skincare routine; it is about adjusting the products that you use for skincare and make-up to support your skin’s natural ageing process.
That is why at Violet Jordan we have formulated all our products with mature skin in mind. Our Essentials Kit (https://violetjordan.co.uk/collections/shop/products/the-essentials) contains products that are focused on enhancing your natural beauty as well as providing what your skin needs throughout the day.
Being Pro-Age means loving and appreciating the human experience at every stage of life. That is why we encourage women to use clean ingredients that are safe for the planet and themselves for the most appropriate support through the ever-changing landscape of maturing skin. You can read how Violet Jordan supports the planet and your skin in our blog: Beauty That Doesn't Cost The Earth.
“I love this age because we give birth to ourselves. Creating our second act or third and using the talents that we buried long ago because others' needs came before ours. And that’s okay that was yesterday, but yesterday is closed. We only have this moment.”
Pro-age is about equality - we should all have the right of free choice and recognition. The fundamental starting point as a ‘pro-ager’ is that you are positive about age and embrace the positives of every age. There is a sense of“the freedom to be” at every stage of life, without the judgement of others.
In a world that often idolises youth, the pro-age movement serves as a powerful reminder that every stage of life is meaningful, and worthy of celebration, and that age is not a limitation but a celebration of the experiences, wisdom, and beauty that come with the passage of time.
